WEBSITE REDESIGN PROJECT ASSESSMENT

Time to apply
We love working on projects where we can add value and help bring your vision to life.

Before we talk about the project itself, there are a few things that would be helpful for you to read first:

Once you tell us a bit about your project, if we honestly think that we are a good fit for each other and that we can really be of help you, then we can have a more detailed conversation.

Purpose
This is your opportunity to tell us what you want to achieve from the redesign of your website. The more information you give us here the better the solution we will be able to provide. Please ensure all fields marked with * are answered.

Generally, how much does a website cost?

Each website is unique and totally depends on your requirements. Did you know you may be eligible for a Website Grant?

*Update as of April 2020: Up until the beginning of April 2020, your LEO only funded 50% and you had to fund the remaining 50%. This has now been dramatically changed! If you’re eligible, the LEO will pay 90% of your costs and you only need to pay 10%! If you applied for a Trading Online Voucher in the past, you are now entitled to apply for a SECOND voucher to improve what you already have.

You might be interested in reading our Blog which explains the Website Grant in more detail.

Website Redesign Project Assessment

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Fields marked with an * are required

STEP 1 OF 5

GENERAL INFO

What is the name of your company? *

What is your current website address? Help Text

What sector do you operate within? (Retail, Hospitality, Agriculture, Education, Creative, Construction, Entertainment, Tourism/Travel, Corporate, Food, Health, IT, Media, Manufacturing, Transport, Other)

What year was your business established?

Number of Employees

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and we will be able to tell you what we can and cannot do with the available amount. *

Is your existing website a Wordpress website? (Please note we only specialise in Wordpress).

Technical updates: Has your site been kept technically updated with the most recent Wordpress version? Have your Plugins been kept up-to-date? If you're not sure, more than likely the answer is no, as you would need to be on a monthly or quarterly care plan for this to be happening.

Would you like a simple update of your existing text and images in their existing placeholders? - OR - Are you looking for a complete redesign of your website i.e. with new layout etc?

Are you prepared to supply us with the content and images required for the redesign? Or do you need our help with that? *

Are you planning on selling online? If so, please state approx. how many products and how many categories? Please state if they are already set up on your current site, or do they need to be set up from scratch?

Once the website is redesigned, do you (or a staff member) have the technical skills to update it on the back-end of the site? If you don't, please state if would you like our help with that.

Social Media: Are you active on your social channels? If so, what are your handles on Facebook / Instagram / Twitter / LinkedIn?

Social Media: If you're NOT active on your social channels, we manage Facebook, Twitter, Instagram and LinkedIn for our clients. Typically that involves us posting twice per week for you on each of the above channels. If that is something you are interested in, please let us know and we will include that in your quote.

STEP 2 OF 5

COMPANY OVERVIEW

What are we doing for you?

Give us your main reasons for needing a new website. It’s helpful to set SMART goals as it keeps us all on the same page and moving in the same direction ie: Goals that are specific, measurable, achievable, relevant and time bound. With this in mind, what are the top three business needs of your new website? For example:

10% increase in sales in 12 months
20% increase in membership this year
Increase incoming call enquiries by 10 percent in six months
Reduce admin costs by 10 percent in six months
To have an online presence
To reach a new market
To showcase your product/service

Goal #1 *

Goal #2 *

Goal #3

Is there anything about your current website or web presence that serves the business well and if so why?

Has your logo changed? If you have a new logo to the one currently on your website, please state your brand colours.

Any colours you dislike? Please state.

What is your brand 'tone of voice'? (contemporary, traditional, brash, minimal, corporate, fun, quirky, other-please state)

What makes you different to your competitors? i.e. Product/Service, Expertise, Customer Service, Location, Years in Business, Other... *

STEP 3 of 5

TARGET MARKET

Who are your target market? In the case of B2C answer for the consumer. For B2B answer applies to your business customer. Please give answers to all questions, where possible.

Age Range

Gender: (Mostly Male, Mostly Female, 50/50 M/F, 60/40 M/F, 40/60 F/M)?

Tastes (e.g. watch Netflix, love sports, watch the Late Late Show, love watching beauty tutorials on Instagram and YouTube, into Fashion, into Interiors?)

What market range do you want to target? (high-end, mid-market, low-end, other)?

Target Market Location (local, Republic of Ireland, Europe, Global)?

What is the typical lifestyle of your target market?

What sector do you want to target / appear to? (Retail, Hospitality, Agriculture, Education, Creative, Construction, Entertainment, Tourism/Travel, Corporate, Food, Health, IT, Media, Manufacturing, Transport, Other)

Typical employment of your target consumer - give examples (if target is B2B, skip this question)

When your customers reach your website, what would be the ideal feeling or emotion you would like them to feel? (Happy, Curious, Valued, Involved, Influenced, Amused, Excited, Reassured, Welcomed, Informed, Connected)

How would you like your company to be portrayed on your website? e.g. strong, friendly, established, knowledgeable, trustworthy...

What are the top five reasons your ideal customer will visit your website? ie: research product information, get contact details, ask questions about services, get pricing.

STEP 4 OF 4

DESIGN CONCEPT

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Who are your competitors (give website addresses, if applicable)? Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

List any websites that you like the design of? Why? *

Please list your current suppliers - give website addresses, if applicable. (This helps us to gauge how they market themselves to you, and in turn gives us an idea of how to market your business.)

Please give examples of your current clients - give website addresses, if applicable. (This helps us to gauge who your existing clients are, and in turn gives us a profile of how to target similar customers.)

STEP 5 of 5

What does success look like? For us to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest? Go right ahead:

CONTACT DETAILS

Contact Name *

Company Name

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Phone

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Address

Email *

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